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Branding for Fintech

Card6, a dynamic player in the fintech industry, recently underwent a transformative branding and design overhaul. Specializing in fintech design, the focus was on creating a brand identity that resonates within the fintech niche, with a particular emphasis on an innovative logo design.

The project aimed to blend modern aesthetics with functional user experience, establishing Card6 as a brand synonymous with cutting-edge financial solutions. The result is a cohesive and striking visual identity, positioning Card6 as a forward-thinking leader in fintech.

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Brand design
Brand guidelines
Graphic design
Collaterals design


Primary color #23094E

Enigmatic shade of indigo, reminiscent of a twilight sky. Rich and intense, it exudes a sense of mystery and sophistication. This hue is perfect for creating an atmosphere of depth and thoughtfulness in design. Its royal undertones lend an air of luxury and exclusivity, making it an ideal choice for brands seeking to convey elegance and innovation. Whether used as a dominant color or an accent, #23094E adds a layer of intrigue and refinement to any visual palette.